A cultural campaign that reimagined voting as an act of radical love—using music, art, and storytelling to inspire civic action across America.
Launched in 2020 by HUMAN, #WithLove was a nonpartisan cultural campaign that used art, music, and storytelling to inspire civic engagement through empathy. Rather than tell people who to vote for, it invited them to explore why they vote—turning emotional truth into a call to action.
A Case Study on HUMAN’s 2020 Cultural Campaign to Inspire Voting Through Empathy and Artistry
Amid the chaos of the 2020 U.S. election cycle—marked by a global pandemic, racial justice uprisings, and deepening political polarization—HUMAN launched #WithLove, a bold civic campaign designed to meet voters in a different frequency: empathy. Instead of fear-driven messaging or partisan division, #WithLove used music, visual art, and personal storytelling to inspire millions to engage with democracy through love, vulnerability, and connection.
Built as a collective of artists, musicians, designers, and cultural influencers, the campaign was not about telling people who to vote for—but why to vote at all. Whether it was grief, hope, rage, or care, #WithLove gave voice to the emotional truths that fuel participation, and used beauty as a vehicle to awaken civic engagement.
Voter outreach efforts in 2020 were saturated with urgency but lacked emotional diversity. Much of the public—especially young voters and marginalized communities—felt alienated by traditional GOTV messaging that leaned heavily on fear, statistics, or policy jargon.
HUMAN’s Narrative Design™ methodology led to a storytelling framework centered on love as a radical civic act.
1. Short Films & Music Videos
2. Social Media Toolkit
3. Collaborative Posters & Street Art
4. Digital Hub: withlove.vote
5. Influencer + Partner Engagement
Massive Organic Reach:
Emotional Engagement:
Cultural Recognition:
Movement Alignment:
#WithLove helped reshape the language of civic engagement. By inviting people to vote not out of fear, but out of feeling, the campaign marked a shift in how activism could look—and sound—in the 21st century. It became a template for empathy-first campaigns, rooted in cultural expression, community care, and deep emotional honesty.