all humans by HUMAN™ created a raw, honest and powerful message with real voices from real people representing the largest generation (and voting block) in all of human history—Millenials. The film invited a generation to unite their votes to defeat Donald Trump in 2020 by electing Joe Biden and Kamala Harris to the Whitehouse.
all humans by HUMAN™ created a raw, honest and powerful message with real voices from real people representing the largest generation (and voting block) in all of human history—Millenials. The film invited a generation to unite their votes to defeat Donald Trump in 2020 by electing Joe Biden and Kamala Harris to the Whitehouse. UNITE was a digital campaign film that captured the raw political emotions of Millennials in 2020—honoring disillusionment while inviting voters to #VoteUnited in defense of what matters most. to #VoteUnited—not out of hope, but out of purpose.
A Case Study on the 2020 #VoteUnited Campaign by all humans™ (a sub-brand of HUMAN™)
In the final weeks of the 2020 U.S. presidential election, all humans™—a sub-brand of HUMAN™—launched UNITE, a stripped-down campaign film built to meet a generation at eye level. Amid political fatigue and progressive disillusionment, UNITE offered something different: real voices from real people who were devastated by the Democratic primary, deeply skeptical of institutional politics, but fully aware of the stakes of another Trump presidency.
Designed to speak directly to Millennials—the largest and most diverse voting bloc in history—the film honored political heartbreak while calling for collective action. Rather than appeal to idealism, UNITE validated anger, grief, and reluctant resolve, reframing voting not as endorsement, but as protection.
With many young voters frustrated by the sidelining of progressive candidates like Bernie Sanders and Elizabeth Warren, the campaign faced a core tension: how to rally this generation without ignoring their disappointment. Traditional GOTV messaging risked alienating these voters by bypassing the emotional aftermath of the primary. The challenge was to meet them with honesty—and still invite them to unite around a shared goal.
Led by all humans™, the campaign prioritized minimalism and emotional authenticity over polish or production.
1. Anchor Film
2. Social Media Rollout
3. Grassroots Circulation
Peer-Driven Engagement
Emotional Alignment
Authenticity Over Amplification
UNITE stood as a quiet but potent reflection of the 2020 political moment. Created without press coverage or paid media, it lived in group chats, feeds, and forums—where trust is built peer-to-peer. By validating complex emotions and still calling for action, it modeled a new kind of political storytelling: one built not on hype, but on truth.