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The Nature Conservancy partnered with HUMAN to craft a bold brand anthem, inspiring global action toward a sustainable future.
The Nature Conservancy (TNC), one of the world’s most respected environmental organizations, partnered with HUMAN to elevate its global brand and amplify the urgency of its 2030 conservation goals. Tasked with crafting a powerful and emotionally resonant brand anthem, HUMAN developed a cinematic film that repositions TNC as a bold catalyst for systemic change—moving beyond traditional conservation narratives to inspire a new era of collaboration and innovation.
Through a sweeping visual narrative and human-centered storytelling, the anthem highlights the interconnectedness of people and planet, while underscoring the critical importance of protecting vulnerable ecosystems and preserving biodiversity in the face of a rapidly accelerating climate crisis. Designed to build emotional resonance with both internal and external audiences, the campaign positions TNC as a master collaborator and leader in nature-based solutions, carbon markets, and resilience strategies across more than 70 countries and all 50 U.S. states.
The anthem premiered to TNC’s global leadership and has since been used as a cornerstone asset across fundraising campaigns, policy initiatives, and public engagements—successfully building brand recognition and deepening audience connection to TNC’s mission of creating a sustainable future for all life on Earth.
A Case Study on HUMAN’s Brand Anthem for The Nature Conservancy
In an era marked by biodiversity collapse and climate instability, The Nature Conservancy (TNC)—one of the world’s most respected environmental organizations—recognized the need for a new kind of storytelling. The organization turned to HUMAN to craft a bold, emotionally resonant brand anthem that could unify its global voice, inspire collective action, and ignite passion around its ambitious 2030 goals. The result was Together for Nature, a cinematic film designed to reposition TNC from a quiet conservation steward to a dynamic, global catalyst for systemic change.
TNC’s legacy as a science-based, solutions-driven organization was strong—but the brand lacked a unified emotional narrative to match the scale of the crises it was tackling. With over 70 countries and all 50 U.S. states in its portfolio, TNC needed a brand expression that could:
HUMAN applied its Narrative Design™ framework to translate TNC’s scientific vision into human terms:
1. Anthem Film Launch:
2. Fundraising Integration:
3. Policy & Advocacy Tools:
4. Internal Alignment Toolkit:
Global Internal Adoption:
Fundraising Success:
Brand Elevation:
Emotional Resonance:
Together We Find a Way succeeded in unifying The Nature Conservancy’s global voice with an emotionally rich and strategically grounded anthem. More than a film, it became a rallying cry—anchoring internal alignment, external trust, and a renewed belief that protecting life on Earth is not only possible, but necessary, and achievable—together. It is now being translated into Spanish, Portuguese, Mandarin, Cantonese, Mongolian, Hindi, French and Bahasa Indonesia.
