HUMAN created a viral anthem of unity for Bernie Sanders’ 2016 campaign, delivering one of the most-watched political ads of all time and mobilizing millions around a shared vision for the future.
America should work for all of us. #votetogether
Special thanks to the people on the streets of New York who lent their faces to this film and to the idea of togetherness.
The film has received over 25 million+ views since it premiered at a Bernie Rally in Iowa making it potentially the most viewed ad of the 2016 election cycle and one of the most viral political ads in United States History. The film was called Ad of the Week by NYT. Bernie Sanders campaign licensed the ad and it was broadcast on TV as an official Bernie Sanders ad. The accompanying hashtag #votetogether trended on Twitter nationally twice
TOGETHER: A Case Study on HUMAN's 2016 Campaign for Bernie Sanders
Overview
In the lead-up to the 2016 U.S. presidential election, Senator Bernie Sanders' campaign sought to encapsulate the spirit of unity and collective action that defined his grassroots movement. To achieve this, they collaborated with HUMAN to create "TOGETHER," a multifaceted campaign designed to resonate across diverse platforms and audiences.
Objectives
Creative Strategy
HUMAN employed its Narrative Design™ approach, focusing on:
Campaign Elements
Impact
Conclusion
HUMAN's "TOGETHER" campaign exemplified the power of integrated storytelling and strategic design in political advocacy. By aligning creative execution with the campaign's core values, it not only amplified Bernie Sanders' message but also galvanized a movement rooted in unity and collective action