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HUMAN created a seven-part film series for the United Nations Sustainable Development Summit—crafted as a visionary message to world leaders and humanity alike, inspiring empathy, policy shifts, and global awareness of our shared human rights.
HUMAN was tasked by the United Nations to create a seven part short film series that will play at the UN Sustainable Development Summit in New York on September 24th. The films cast a vision for the future of humanity to this historic gathering of heads of state and world leaders who will be present, the largest gathering of world leaders in human history. These films will inspire shifts in policy and are intended to engender empathy for all of humanity from the highest levels to the citizen level. These films were written to world leaders as human beings and thus they are universal. The films are being released broadly to the world and used as a tool to let everyone know their rights as humans.
In 2015, the United Nations embarked on a historic journey to adopt the 2030 Agenda for Sustainable Development. To mark this pivotal moment, the UN commissioned HUMAN, a creative agency renowned for its narrative-driven approach, to produce a seven-part short film series titled “The Story You Are Shaping.” These films were unveiled at the UN Sustainable Development Summit in New York, aiming to inspire global leaders and citizens alike.
The UN sought to communicate the essence of the Sustainable Development Goals (SDGs) beyond policy documents and speeches. The challenge was to create content that would resonate emotionally, fostering empathy and a sense of shared responsibility among a diverse global audience.
HUMAN approached this challenge by crafting narratives that transcended cultural and linguistic barriers. Each film was designed to be a universal message to humanity, emphasizing our collective role in shaping the future. The series combined powerful storytelling with evocative visuals and music to engage viewers on a profound emotional level.
The film series played a significant role in humanizing the SDGs, making them more relatable and actionable for individuals worldwide. By focusing on shared human experiences and aspirations, the films fostered a sense of unity and urgency, encouraging both policymakers and citizens to commit to the goals.
HUMAN's collaboration with the United Nations exemplifies the power of storytelling in driving global change. “The Story You Are Shaping” stands as a testament to how creative narratives can transcend traditional communication methods, inspiring collective action towards a sustainable future. United Nations+1United Nations+1
For a visual experience of the project, you can watch the full film series here:
If you need further details or specific information about the individual films within the series, feel free to ask.
