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A storytelling campaign by HUMAN™ for the World Bank’s Partnership for Economic Inclusion, inspiring global support for scalable solutions to extreme poverty through economic empowerment.
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The Partnership for Economic Inclusion (PEI) is a World Bank-led initiative designed to help governments and development partners implement scalable economic inclusion programs for the world’s poorest. HUMAN™ was brought in to distill this complex global effort into a clear, emotionally resonant narrative that could engage world leaders, funders, and stakeholders alike.
Through a cinematic and human-centered approach, the film highlights how PEI works across 72 countries to deliver high-impact interventions—particularly for women in extreme poverty—resulting in measurable gains in income, savings, food security, education, and resilience. At the heart of the campaign is the idea that partnerships are not just useful—they are essential. By uplifting individuals and families, the program creates ripples of prosperity across communities and entire nations.
A Case Study on the World Bank’s Partnership for Economic Inclusion Campaign by HUMAN™
In an age of converging global crises—extreme poverty, food insecurity, climate instability—the need for collective action has never been greater. HUMAN™ partnered with the World Bank to create the PEI Anthem and a companion Participant Vignette in Zambia, capturing the scope, soul, and strategy of the Partnership for Economic Inclusion (PEI).
Spanning 72 countries and designed to scale economic inclusion programs for the poorest households, PEI offers a simple but transformative insight: investing in people is investing in a nation's future. These films brought that insight to life, telling a story not just of programs—but of lives in motion, dignity restored, and resilience built.
Global development initiatives often drown in abstraction. Numbers replace names. Jargon masks humanity. The World Bank needed a way to communicate the power of PEI—not just in metrics, but in moments.
The challenge: how do you make a vast, multi-country platform feel personal, urgent, and emotionally resonant? How do you explain technical interventions without losing the human heartbeat that makes them matter?
Led by HUMAN™, the creative strategy fused poetic realism with documentary clarity. The PEI Anthem served as a rallying cry, while the Zambia vignette grounded it in lived experience.
Narrative Alignment Across Sectors
The films helped align internal and external stakeholders around a clear, emotionally grounded understanding of PEI’s goals.
Tool for Mobilization
Used as a catalyst in policy briefings and fundraising conversations, the films gave abstract numbers a human face—and a future.
Authentic Connection
Feedback from viewers praised the films for “finally showing what these programs mean on the ground”—turning policy into lived experience.
The PEI Anthem and Zambia vignette reframed economic inclusion as a practical, scalable, and deeply human solution to one of the world’s greatest challenges. By focusing on possibility over pity, and strategy over charity, HUMAN™ helped elevate PEI from policy to narrative—giving stakeholders not just a reason to believe, but a reason to act.
